Quess, a business services company, launched a campaign to reposition itself as India's largest private-sector employer, to create a distinct image as a proxy for employment generation for hinterland India and increase share of voice, taking over its biggest competition.
Background
Quess Corp is India's leading Business Services Company,offering a gamut of professional services that cater to activities that are non-core to a company, including but not limited to recruiting, staffing, security, and facility management....