Procter & Gamble/My Black Is Beautiful: The Talk – creating a national movement to end “The Talk” and racial bias

P&G, a multi-national consumer goods corporation, relaunched its My Black is Beautiful (MBIB) community-building program by creating a short film that highlights conversations that black parents have to have with their children about bias.

Campaign details

Advertiser: Procter & Gamble / My Black Is BeautifulAgency: EGAMI Group

Revitalizing a 10-year-old brand

Formed at Procter & Gamble (P&G) in 2007 by a group of visionary black women, My Black is Beautiful (MBIB) is a community-building...

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