Procter & Gamble: Always Fights to #EndPeriodPoverty

Always, the sanitary products brand, launched a campaign in the US and Canada to end period poverty among young girls, which resulted in 15 million pad donations.

Situation Analysis

As part of its 35+ year commitment to supporting girls during puberty and beyond, Always' well-known #LikeAGirl initiative found that more than half of girls experience a drop in confidence during puberty, and many never fully recover. After addition

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