Campaign details
Advertiser: Press UncuffedAgency: RoseComm
Description of Assignment
Students at the University of Maryland (UMD) Phillip Merrill College of Journalism came up with the idea of designing, producing and selling bracelets bearing the names of wrongfully imprisoned journalists around the world, seeking to raise awareness and money to help free them. UMD professor and Pulitzer-Prize winning Washington Postreporter Dana Priest tapped RoseComm (several of our team members are alums) as a pro-bono partner to bring the students' idea to life. The prior semester, Priest assigned each of her students an imprisoned journalist to research....