Posten: When Harry met Santa

Posten, The Norwegian Postal Services, launched a campaign in Norway to strengthen brand position, increase preference and liking of urban people aged 18–39 years old, strengthen associations and get more customers to use the services.

Introduction / Background

Every Christmas, The Norwegian Postal Services (Posten) marketing efforts are about three things – building the brand and strengthening its position, increasing knowledge about its services, and selling relevant products in connection with Christmas shopping. The main target group is urban online shopping women and men aged 18–39.

For the third year in a row, Posten launches a new and bold Christmas Campaign. It all started with a new twist on The Christmas Gospel in 2019 (In those days). And last year Posten invited us into Santa's more vulnerable sides (Angry White Santa). This year it's all...

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