Campaign details
Brand: Pizza Hut Agency: Zeno Group
Executive Summary
Category: Best in Sponsorships
Agency & Client: Zeno Group + Pizza Hut
Vendors Involved: National Football League, NFL Shop
Costs: $210,000 (inclusive of fee and out of pocket expenses)
Situation
In February 2018, Pizza Hut flooded the newsfeeds of football fans across the nation by announcing its shiny new status as the Official Pizza Sponsor of the NFL And you know what that means... Goodbye "The Big Game", hello SUPER BOWL Llll!
Super Bowl Sunday is the biggest day of the year for...