Advertiser: Phoenix Bev
Agency: Blast Communications
Setting the scene
Eski is a proud Mauritian brand, a 50-year-old flavoured soft drink that has become synonymous with days of national celebrations.
It is held by the nation with great affectionate despite not holding a majority market share.
- How to reconnect a traditional and staid product with a new generation when the sale of Carbonated Soft Drinks (CSDs) is prohibited in schools due to a high prevalence of Diabetes in the country?
- How to engage the public and the media to talk with passion about a new, 50-year-old brand?
- How to encourage young people to move away from their screens to get them to enjoy fresh air and cool CSDs?