Pfizer: "Never Say Never" pneumonia disease awareness campaign - protect yourself and others against pneumonia

Pfizer, the pharmaceuticals company, partnered with a not-for-profit organisation in Taiwan to raise awareness of the risk of pneumonia to adults.

Campaign details

Advertiser: PfizerAgency: Era Ogilvy Public Relations

Situation Analysis

Imagine a lethal disease that is capable of taking the lives of over 920,000 children each year globally, accounting for 15% of all deaths for children under five. Such is the nightmare that pneumococcal diseases bring. To address this risk, the Taiwanese government has begun subsidizing vaccines, aiming to protect the wellbeing of children.

On the other hand, with all the attention on immunizing children, it is easy to overlook that adults over 50 accounted for a whopping 95% of deaths caused by Pneumonia, making it Taiwan's...

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