Pfizer Canada: It's about mBC time

Pfizer Canada Inc., a biopharmaceutical company, created public awareness for metastatic breast cancer by launching a multi-channel campaign in Canada.

Campaign details

Brand: Pfizer Canada Inc.Agency: NATIONAL Public Relations

The assignment

Pfizer Canada Inc., a biopharmaceutical company, engaged national to generate public awareness about mBC and build on important relationships with the breast cancer community, including patient groups, caregivers, healthcare professionals, and Canadians with a direct connection to the disease. After a very successful inaugural campaign in 2016, we were tasked with refining and executing the second year of the multi-channel program It's About mBCTime in 2017.

Pfizer's IBRANCE (palbociclib) is a prescription medicine for ER+/HER2 – metastatic breast cancer in post-menopausal women. As of January 2018,...

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