The Challenge

Coming into 2018, eggs were in a bit of a scramble. Outdated sources, such as the benchmark Framingham Heart Study, maligned eggs for cholesterol and recommended limiting their consumption—despite the fact that the egg is a nutrient-dense, complete source of protein, rich in vitamins and minerals.

Making matters worse, current Food and Drug Administration (FDA) regulations prevent egg brands like Pete and Gerry's Organic Eggs from labeling their products as healthy.

Frequently asked questions like "are eggs healthy?" and "how many eggs should people eat per day?" Pete and Gerry's was fed up with the pervasive misinformation and resulting consumer confusion.

To reclaim eggs as dietary friend, we had to crack open the conversation, explaining egg's nutritional value - even if it meant going toe to toe with the FDA.

Research & Insights