PET Packaging Association for Clean Environment (PACE): PET Bottles - What is recyclable is not a waste

PACE, the PET Packaging Association for a Clean Environment, encouraged people in India to support its PET bottle movement and the notion of recycling by personalising the issue through a video and digital campaign.

Campaign details

Brand: PET Packaging Association for Clean Environment (PACE) Agency: First Partners

Situational analysis: Ban the bad plastic challenge

PET, or polyethylene terephthalate, is a type of polymer called polyester which was invented around 75 years ago. From beverages to food items, from pharmaceutical products to life support materials, PET is regarded by many as one of the most benign

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