Campaign details
Advertiser: PaytmBrand: PaytmAgency: Value 360 CommunicationsCountry: India
The challenge
Even as mobile commerce was gaining popularity in India with the rise in smartphone and internet penetration, payments through mobile were restricted to recharges and Uber payments.
- The challenge was altering the behavior of consumers who have been used to making payments through cash all their lives. PR advisory was to create a culture for payments through mobile for all the day-to-day needs of Indian consumers.
- To popularize the mobile payment culture, it was paramount for us to create an ecosystem where...