Paypal: Mcommerce

PayPal, the online payments company, launched a biannual m-commerce report in order to establish its reputation as a thought leader in the sector in Australia.

Campaign details

Advertiser: PayPalBrand: PayPalAgency: EdelmanCountry: Australia

The assignment

Develop a unique thought leadership campaign for PayPal that resonates with its many audiences, enriching the brand's reputation with stakeholders including consumers, merchants, media and small businesses.

The challenge

Operating in an increasingly crowded sector, PayPal Australia needed to defend its brand position and reclaim its place as the thought leader in digital commerce. With new disruptors emerging in the FinTech industry, PayPal, as the incumbent, faced the potential to be viewed as the 'old guard'. The challenge was to identify white space and...

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