Campaign details

Advertiser: Oficina Nacional de Emergencia
Brand: Oficina Nacional de Emergencia
Agency: Extend Comunicaciones
Country: Chile

This article has been translated from Spanish using Google Translate. Download the original here.


ONEMI: A Reputational Rebirth

For Chile, a country constantly hit by nature with earthquakes, tsunamis and floods, the National Emergency Office (ONEMI) becomes a vital and strategic entity. Its alertness, organization and coordination capabilities are the difference between life and death.

Due to its role in huge catastrophes, ONEMI's management had been severely questioned, including legal and political accusations, especially after the 2010 earthquake with 8.8 degrees on the Richter scale.