Oddset: Biased Sports Commentators

Oddset, a state-owned betting service, launched the Biased Sports Commentators campaign in Sweden to increase brand preference and engagement, and create 'brand liking' communication.

Campaign details

Brand: Oddset Agency: Jung Relations / DDB

Background

Oddset is a state-owned betting service in Sweden. The betting market is extremely competitive and in contrast its competitors, Oddset is not allowed to (nor want to) offer bonuses, free spins or similar. Being state-owned, the communication is highl

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