Northwell Health: The Well by Northwell – Revmade

Northwell Health, a non-profit integrated healthcare network, promoted its new publication, The Well, by creating a map of the most in-demand content through hyper-focused outreach in the US.

Brief description of the assignment

The Well is an ongoing testament to Northwell Health's commitment to the future of better healthcare information. In an era where publicly available health information is unreliable, unhelpful and/or unreadable, The W is committed to connecting directly with its audience through first-person stories, authentic journalism, and health and wellness truth, well told. It serves as a leading digital publication which pairs the best of editorial packaging with data-driven CRM distribution, designed to provide meaningful content at points of truth in the lives of our audience, and clear next steps with Northwell Health.

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