Campaign details

Brand: National Center for Missing & Exploited Children
Agency: Powell Communications and M/H VCCP

Run Away Train 25

More than a year ago, Powell Communications was honored to join the making of RUNAWAY TRAIN 25, an initiative developed by the National Center for Missing & Exploited Children (NCMEC) and its creative partner, advertising agency M/H VCCP.

Our PR objective was to create a movement. To shift the public perception that it is someone else's responsibility to find and return missing kids, to the reality that anyone can help raise awareness in their community and bring a child home to their family.

To help drive this shift, we launched a fully integrated national, local, print, broadcast, radio, online and social media PR campaign supporting the release of RUNAWAY TRAIN 25 a new location-based music video that features photos of missing children based on the viewer's location.