Context
Multiópticas, a leading brand in the Spanish optical industry, presented its Screen Pollution story in 2019: an effort to raise awareness about the abuse of screen devices that is damaging our eye health and giving rise to a new kind of pollution in our lives.
One year on and following a successful preliminary campaign, the brand decided to strengthen this strategic position through a high-impact action capable of generating media conversation and stimulating social debate on the abusive use of screens during one of the most crucial stages of our development as people: childhood.
Strategic Reflection
We discovered a...