MSD: Nobody Left Outside (NLO)

MSD, a pharmaceutical brand, became the voice for marginalised, underserved people in Europe by creating a checklist and support service hub that helps health and social services become more accessible.

How did it start?

With the knowledge that a growing number of people in Europe are left outside of the healthcare system. These include many of Europe's most vulnerable and socially excluded people (homeless, migrants, sex workers, prisoners, people w

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands