Motorola Mobility: Launching the world's first shatterproof smartphone display with the #ShortestPressAnnouncementEver

Motorola, a multinational telecommunications company, launched its new shatterproof smartphone in the US, the Moto X Force, by releasing a simple online video with no dialogue.

Campaign details

Advertiser: Motorola MobilityAgency: Weber Shandwick

Situation Analysis

Over the past few years, smartphones have become our lifelines to the world around us. We rely on them for almost everything we do. With their exceptional cameras and countless apps and instant connection to the internet, we're never alone. However, no matter how innovative our smartphones get, there remains one universal problem that no smartphone maker has been able to solve...until now.

Smartphones are fragile. Every two seconds, a phone screen cracks or shatters – a whopping 50% of us around the world have experienced the horror...

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