Campaign details
Advertiser: momondoBrand: momondoCountry: Global
The campaign "momondo-the DNA Journey" is not just a campaign; it is a movement and our attempt to confront people with their own narrowmindedness. We used DNA tests as a tool to show the diversity in us and start a debate about how there are more things uniting us than dividing us.
The creation of the campaign/project
In 2006 a small group of skilled developers united on a mission to open our world.They created momondo: a free, independent travel search engine offering travellers full price...