Microsoft: From the industrial to the invisible revolution - Heralding the Age of AI in Asia

Microsoft, a technology company, used a story-driven campaign to improve perceptions in Asia Pacific about its artificial intelligence (AI) capabilities.

Campaign details

Brand: Microsoft Agency: IN.FOM

Executive Summary

"The new world of communications is all about telling genuine stories that resonate with people."

  • In 2017, Artificial Intelligence (AI) was thrust forth as a major business priority for Microsoft in Asia Pacific. Communications (Comms) was identified as an important pillar in driving thought-leadership on this highly-controversial news topic in t

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