Campaign details
Brand: MicrosoftAgency: IN.FOM
Executive Summary
"The new world of communications is all about telling genuine stories that resonate with people."
- In 2017, Artificial Intelligence (AI) was thrust forth as a major business priority for Microsoft in Asia Pacific. Communications (Comms) was identified as an important pillar in driving thought-leadership on this highly-controversial news topic in this region, where Microsoft is already lagging behind its competitors from a mindshare perspective.
- Putting to practice the new adage that 'content is king', we have designed a story-driven regional comms campaign covering more than 15 markets in Asia Pacific....