Mcdonald’s UK: Multi-generational working

McDonald's, the fast food chain, used social media and PR to boost its recruitment and retention strategy in the UK.

Campaign details

Advertiser: McDonald's UKBrand: McDonald's UKAgency: Teneo Blue RubiconCountry: United Kingdom

Summary

In 2016, McDonald's announced plans to create 5,000 new jobs by the end of 2017, taking its UK workforce to 115,000. Talent is fiercely competed in the retail and hospitality sectors, and in order to support the business's recruitment and retention goals, we devised a proactive communications campaign to tell a richer and broader story of the good McDonald's does as an employer – beyond the headline jobs creation figure. Our objective was to educate doubters and directly engage a...

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