McAfee: Helping consumers stay safe at home

McAfee, a security software company, launched a campaign in Latin America to drive brand awareness, advise how consumers can protect their digital lives, and introduce the brand's core product line-up.

The Situation

Since March 2020 in most Latin American countries, many activities such as classes, work, meetings, medical care and even family meetings and entertainment have been taking place online. Thus, the number of frauds and criminal attacks through mobile,