Mastercard: #AcceptanceMatters

Credit-card brand Mastercard appealed to the LGBTQIA+ community in the US with the launch of its True Name card via a street installation in New York's West Village during the World Pride festival.

Campaign details

Brand: Mastercard Agency: Ketchum, McCann, BMF

Situation Analysis

The concept of acceptance virtually defines Mastercard's products and services. Having your name on a Mastercard effectively allows retailers to "accept" you at the point of sale. But in recent years, acceptance has taken on an even deeper meaning fo