Marvel X Garage

The consumer products arm of Disney, the movie studio, used a magazine partnership, event and PR to promote its Marvel comic book universe to women in the US.

Campaign details

Advertiser: Walt Disney CompanyBrand: MarvelAgency: Interactive MediaCountry: United States

Overview

To build Marvel's credentials in the fashion space and connect the brand with millennial women, Marvel teamed with art and fashion authority GARAGE Magazine to celebrate the most powerful women of the Marvel Universe in a unique way. The creative collaboration saw five influential supermodels styled as iconic female Marvel Super Heroes each on a special edition cover that came to life digitally via the GARAGE app. In-book editorial told the stories of Marvel's leading ladies and the brand's rich history...

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