Mangaldeep: Infusing spiritual strength to fight the pandemic!

Mangaldeep, an incense stick brand, launched a campaign in India to provide hope, positivity and peace to devotees amid the pandemic by bringing temples to people's homes.

Situation Analysis

Covid-19 pandemic witnessed extreme levels of anxiety among people. It is natural for people to hope and pray during such times of stress and uncertainty. However, with temples closed there was a vacuum for people to seek inner recesses....