LNER: #TrackRecord

LNER, an East Coast rail brand, increased awareness in the UK by creating an audio journey captured on video that celebrated the rich diversity of accents and regional dialect on its line.


As the UK's new East Coast rail brand, LNER needed to grow awareness and demonstrate how they truly understand and support communities along the line. From the fog on the Tyne to the smog of the Tees, we brought together people from towns suc

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