LIDL Slovensko: Fountains full of plastic waste

Lidl, a supermarket, launched a campaign in Slovakia to bring the issue of plastic waste in front of the public's eyes and show that everyone can contribute to a cleaner environment.

The negative environmental impact of plastic waste is unquestionable, yet many Slovaks still don't care - our rivers are full of waste, although Slovakia used to pride itself as being a "water empire" due to its high-quality natural reserves of water and springs. In order to help Lidl Slovakia, a long-term proponent of protecting clean rivers, communicate the problem in a bold way, we came up with a shocking stunt which brought the issue in front of public eyes. One weekend, Slovak citizens in selected cities woke up to their popular local fountains filled with plastic waste, as part of...

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