Lg Electronics: Sidekick fit fashion campaign

LG, an electronics company, successfully reignited interest for its TWINWASH and SideKick products by marketing them as the perfect companions for activewear fans in the US.

Campaign details

Advertiser: LG ElectronicsBrand: LG ElectronicsAgency: OgilvyCountry: United States

More than a year after the unveiling of LG's TWINWash laundry system at CES 2015, LG Electronics tasked Ogilvy Public Relations with devising a PR campaign that would reignite media interest and drive widespread, short-lead coverage to help boost sales of the laundry system, an industry-first innovation that can wash two loads of laundry at once, during a three-week summer retail promotion.

With just weeks to prepare, the challenge required the LG-One team create a disruptive campaign that would deliver against LG's awareness-driving...

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