Lg Electronics: G5 low battery anxiety campaign

LG, an electronics company, launched a media relations strategy to boost consumer awareness for its new mobile phone model, with removable battery, soon to be launched in the US.

Campaign details

Advertiser: LG ElectronicsBrand: LG ElectronicsAgency: OgilvyCountry: United States

Situational Analysis

What's a removable battery? If you had asked me this a year and a half ago, I would have said "I have no idea." I frequently found myself handing my iPhone to bartenders to charge it quickly, or trying to figure out how I would catch an Uber after my phone died. Today, I stand with an Android phone. This was no easy feat, but with support of friends and family, I have traded in my iPhone for one with a...

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