LEOPALACE21: Man on the Curtain

Leopalace21, an apartment management company, deterred criminal behaviour against women living alone in Tokyo by launching projectors that made it look as though they were at home with a man.

Campaign details

Brand: LEOPALACE21Agency: Dentsu Inc

Leopalace 21, "Security 1st. Apartment Management Company" presented a project "Man on the Curtain".

In order to prevent home invasions, we developed 12 different projected images of a male silhouette to trick criminals. Projector kits were given to female residents. This work has been picked up by various media without launching a single ad (worth $2.71 million). As a result, the percentage of brand trust went up to 82.5%. The project also generated action among the female residents to prevent crimes, and changed the behavior of criminals. For these reasons, we...

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