Lenovo: The Berlin launch

Lenovo, a tech company, launched its new image and range of products through a pre-show event in Germany, which enabled fans and media to experience the brand's new immersive product development attitude.

Campaign details

Advertiser: LenovoAgency: Text100 and Zibrant

At IFA 2015, Lenovo did not only aim to launch its latest products ahead of the holiday shopping cycle, but also to promote its new brand identity in EMEA. To do this, Lenovo wanted to approach IFA 2015 from a different angle that reflected its new identity of innovation. Putting on the company's first ever pre-trade show event at an excitedly unexpected venue, we presented product innovations in creative ways. Giving a unique experienceof Berlin, IFA and Lenovo's innovative roots, we hosted a mix of 130...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands