The African TV ad campaign the African TV ad campaign that rolled right around the world on social

KFC's Keep Rolling ad hit an extraordinary global sweet spot during the 2018 world cup and achieved astonishing earned media exposure - 2.4 million people viewed it on YouTube, 2 million Twitter views, more than 1 million views on 9Gag alone, and social media impressions were in the hundreds of millions.

The Challenge

The FIFA world cup is the biggest show on earth. But how do you take advantage of that event and boost fast food sales, if your brand is not an official sponsor and you are not allowed to make any mention of it?

The Background

This campaign was originaly briefed as a TVC campaign for KFC in eight African markets - Ghana, Kenya, Uganda, Tanzania, Zimbabwe, Zambia, Botswana & Lesotho.

The Insights