KFC Battle

KFC, a fast food chain, launched the KFC Battle campaign in Russia to increase consumer engagement and brand awareness.

Campaign details

Brand: KFCAgency: Orta CG

Overview

  • KFC, the world's leading restaurant chain specializing in fried chicken, was challenged to increase consumer engagement with a focus on young people as an important target audience in Russia.
  • In 2017 the brand was seizing new opportunities for brand positioning and consumers involvement in the brand experience.
  • So to achieve a maximum impact, the company has conducted a thorough country-wide research that went from January 2017 to the end of March 2017 which studied perceptions and wishes of Generation Z (digital natives) across Russia with a focus on Russia's regions...

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