Ketchum Pleon GmbH: Pop Up Agency

Ketchum, an agency, increased staff retention in Germany by creating a social experiment, the Pop-up Agency, which showed its employees how important they are by broadcasting them in action.

Management Summary

  1. The problem talent war in the communications sector is becoming fierce
  2. Business goal bolstering retention of talented employees
  3. Insight appreciation is an enormously important factor for employees
  4. Ideaopening a Pop-up Agency at Web Summit

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