'Julieta' CASMU electronic medical history

CASMU, a healthcare services brand, designed a holistic communications campaign to introduce its new digital medical records to Uruguayans.

Campaign details

Advertiser: CASMU Brand: CASMU Agency: Improfit

This article has been translated from Spanish using Google Translate. Download the original here.

Description

In 2014, the Uruguayan government declared an electronic medical record mandatory

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