Campaign details

Advertiser: CASMU
Brand: CASMU
Agency: Improfit

This article has been translated from Spanish using Google Translate. Download the original here.


In 2014, the Uruguayan government declared an electronic medical record mandatory for all medical institutions in the country (up to that time it was in writing). The unclear writing, the dispersion of documents, among other points, impeded an exhaustive monitoring of the patient. Each health provider should have their own system to implement it. This implied a change in the way of work that - beyond the use of technology – was a cultural change and in the role of the doctor within the health team.

In this context, CASMU, the second largest medical institution in Uruguay, with more than 200,000 members throughout the country and more than 7,000 employees, should begin to promote the digital medical record.