John Deere: Seeing Farm Tech in Action Through Virtual Reality

John Deere, a manufacturing company, promoted its brand as a technology company by sending virtual reality mailers to the media during the virtual CES event to gain press coverage.

In its mission to be accurately perceived as a technology company, John Deere (Deere) had already begun planning its CES 2021 booth in early 2020. A tractor and planter would be in the middle of the South Hall booth catching the eye of anyone walking...

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