Jetblue Honors the jet age with retrojet design and 1960s celebration

JetBlue, an airline company, launched its retrojet flight in the US by creating a carefully crafted experience based on the brand's hypothetical 1960's look.

Campaign details

Advertiser: JetBlueBrand: JetBlueCountry: United States

Retrojet overview

"The 1960s were rich with sleek but bold graphics and style – characteristics of today's JetBlue brand. With that in mind our team broke from our tradition of timeless designs and instead imagined a look to celebrate this iconic era of aviation and what JetBlue may have looked when it would have been introducing humanity to air travel." – Jamie Perry, vice president marketing, JetBlue.

On November 11, 2016, JetBlue introduced a specially painted aircraft (special livery) into its fleet.

Named "What's Old Is Blue...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands