Campaign details
Advertiser: JetBlueAgency: MullenLowe U.S.
Highlighting JetBlue's exceptional eats
JetBlue has long stood out as a leader among airlines for food and beverage options thanks to its artisanal blue chips and unlimited free snacks on-board.
To showcase JetBlue's curated on-board options and to highlight the exciting new partnerships and innovations in Mint, JetBlue's premiere front of cabin experience, we developed a robust influencer outreach strategy to engage influencers and organically promote the airline's in-flight offerings.
Throughout the year, we aimed to:
- Reinforce JetBlue as a leader in food and beverage offerings.
- Showcase the total onboard experience...