Campaign details

Brand: Institute of Directors Southern Africa
Agency: Reputation Matters

Background: importance of measuring and nurturing stakeholder relationships

Institute of Directors Southern Africa (IoDSA):

Exists to promote corporate governance and to maintain and enhance the credibility of directorship as a profession in southern Africa.

King IV corporate governance report:

"In the execution of its governance role and responsibilities, the governing body should adopt a stakeholder-inclusive approach that balances the needs, interests and expectations of material stakeholders in the best interests of the organisation over time."

The IoDSA is committed to practising the King IV: to measure the perceptions and communication preferences of its main stakeholders through research. It focuses on measuring the quality of stakeholder relationships and acting on the outcomes.

The Reputation Matters Approach: Why research?