Indigo Technologies: How EV startup Indigo Technologies caught the wave of Boston’s new tech buzz

Indigo Technologies, an electronic vehicle start-up, increased awareness of its brand in the US by launching an open house event for key media that allowed them to experience the magic of electronic vehicles for themselves.

Key Matrix

The client

Indigo Technologies

The mission

Get major media to cover an EV startup during COVID by pushing its connections to the local tech scene

Key results (the wins)

Key media focused on Indigo as an example of Boston's burgeoning tech scene,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands