Humana Senior Skip Day

Humana, a for-profit health insurance company in the US, created a connection with America's seniors by producing a humorous video campaign that combined celebrating health benefits with Senior Skip Day.

Campaign details

Advertiser: HumanaAgency: Golin

Assignment

When Humana signed on as the health care sponsor of the National Park Service's Centennial, the company faced a challenge: standing out and getting noticed among the other sponsors - all seasoned consumer brands like Budweiser, REI, Subaru and American Express - as a way to support the Find Your Park initiative.

In partnership with the National Park Foundation, Humana hoped to both celebrate the health benefits of the national parks and create an intuitive connection between Humana, the parks and health that appealed to those most central to Humana's mission:...

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