HPE Matter: The Idea Economy

Hewlett-Packard Co., a multinational IT company in the US, defined its role by creating an Idea Economy issue of its HPE Matter thought leadership platform.

Campaign details

Advertiser: Hewlett Packard EnterpriseAgency: Interfuse Communications

Situation Analysis

For the past five years, Hewlett-Packard Co. has been in the process of a major turn-around program, but many in the industry remain wary of the company's potential for growth. With a legacy stretching back 75 years, HP is widely known as a leading provider of printers and personal systems (PPS) and many in the IT community remain unclear as to the focus of its core business. As Hewlett-Packard approached a formal separation of its PPS technologies and its enterprise solutions into two distinct companies, the company...

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