How SAP Ariba Technology is stomping out modern slavery

SAP Ariba, a software and information technology services company, built more awareness for the issues of modern slavery and human trafficking in the US by publishing an article of an interview with its president, Alex Atzberger.

Campaign details

Advertiser: SAP Ariba Agency: PAN Communications

Objectives

  • Demonstrate how SAP Ariba is going beyond typical corporate social responsibility to be a thought leader and technology driver for making the world a better place
  • Showcase how modern slavery and human trafficking within supply chains is sadly thriving, shedding light on the global issue and its impact on humanity

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands