Research suggested that the domestic traveller was a massive untapped opportunity for OTAs in Japan.
Hotels.com wants to be seen as a leading player amongst that target audience.
Japanese employees don't like domestic business travel. Who can blame them - they take the Shinkansen in the morning, get to their destination. Meeting after meeting, Shinkansen back to Tokyo and at home to bed. That's a long work day, with travel.
They got to stay the night? Enjoy the city after work, onsen, Izakaya, shop?
They could have a great meal, sleep in a comfortable bed, and then go home the next day?
We introduced the notion of Bleisure.
After all, the Japan Government announced a law that would make it necessary for employees to take their annual leave.