Herbalife: Leading a campaign for a company under attack

Herbalife, a nutrition supplement retailer, launched a campaign to counter-act a smear campaign that was driving down brand trust and sales in the US.

Campaign details

Advertiser: Herbalife Brand: Herbalife Agency: SKDKnickerbocker Country: United States

Herbalife Under Attack: The Challenge

In December 2012, activist investor and Pershing Square CEO Bill Ackman gave a public presentation claiming Herbalife (HLF), a highly regarded but little known direct-selling nutrition company, was operating a pyramid scheme targeting Latinos. He pla