Brand: Harvey Nichols
Agency: Fanclub PR & TBWA London
On March 1st 1912, Anne Harvey discovered that eight of her windows had been smashed by women of the suffragette movement, led by Emmeline Pankhurst. This award entry is the story of how this moment in history repeated itself, over 100 years later.
Harvey Nichols in Knightsbridge, London, has five floors of womenswear. It competes for the attention of women against London's other large departments stores: Selfridges, Liberty and Harrods.
With more floors dedicated to womenswear than any of its competitors, and one floor which had been newly refurbished, Harvey Nichols had every right to assert itself at the forefront of women's fashion.
Our challenge from Deborah Bee, group creative and marketing director, was to "make Harvey Nichols the most talked-about department store during London Fashion Week".