Hanwha Group: Solar Boat - Clean Up Mekong

Hanwha, a business conglomerate, embarked on a mission to reduce water pollution and promote behaviour change among local people by raising awareness, both of pollution and of the brand, in Vietnam.

Campaign Summary

The Mekong is a trans-boundary river that runs through China, Myanmar, Laos, Thailand, Cambodia, and finally Vietnam before discharging into the ocean. It moves 475 km3 of water annually and supports over 70 million people who rely on it as their main source of water. However, indiscriminately disposed waste and sewage discharge along the river's length have turned the Mekong into one of the world's ten most pollut