Gordon Thomas Honeywell - GA: Where's the DNA?

Gordon Thomas Honeywell – GA, a consultancy, reached the government in India to advocate for DNA testing and successfully doubled the number of DNA profiles developed from crime scenes.

Campaign Summary

India may be one of the fastest growing economies in the world, but it is also grappling with a big crime problem in its cities. However, with rising crime, poor conviction rates, & unprecedented backlog of cases in courts, the law machinery continues to largely rely on outdated and unscientific methods of criminal investigation with not enough crime scene DNA being 'collected', 'tested' and 'compared' to catch the guilty.

While low adoption rate can be attributed to poor infrastructure and lack of policy push so far, the root of the problem is knowledge gaps and misconceptions among stakeholders....

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